Rodrigo Martinez – Future Branding: Voices from 2079
Rodrigo Martinez – Future Branding: Voices from 2079
Rodrigo Martinez
Rodrigo Martinez introduces us to the world of 2079 as he and his colleagues at IDEO Cambridge have imagined it – through recorded voices eerily beamed to us from the future – of an explorer, scientist, story-builder, and a teenager. He used images and details from their lives 25 years after the earth abruptly turned to ice and many died – and event called the “Climacteric.” As a designer, Rodrigo provided an upbeat vision of how people in 2079 see their own lives – and how their society is all about integration and finding humanity in their dealings.